Cancer Awareness · Community Reach · Luganda + English
Kebeza Cancer Awareness Project
A bilingual digital cancer education initiative using short-form video to improve cancer awareness,
correct misinformation, encourage earlier care-seeking, and connect communities to screening and
diagnostic pathways in Uganda.
Kebeza Cancer Awareness Project turns cancer education into a practical entry point for early action.
The project uses relatable short videos, local language explanations, pathology-backed education, and
direct community engagement to help people understand warning signs and seek care earlier.
25K+Luganda followers
2.4K+English followers
129K+Combined likes
100K–300KEstimated monthly reach
Cancer awarenessCommunity educationLuganda contentEnglish contentScreening demandEarly diagnosis funnel
Luganda platform
Page: @thekebezaproject
Started: January 2024
Followers: approximately 25,300+
Likes: approximately 120,000+
Top-performing video: approximately 485,900 views
The Luganda platform helps reach communities that may not be well served by formal English-only cancer education.
English platform
Page: @kebeza.english
Started: late October 2025
Followers: approximately 2,400+
Likes: approximately 9,700+
Role: wider public education, professional visibility, and partner-facing communication.
The English platform supports patients, caregivers, professionals, and institutional audiences.
Why this matters
Many patients present late because they do not recognize cancer warning signs early.
Misinformation, fear, stigma, and informal treatments can delay diagnosis.
Short-form video reaches people where they already spend time.
Local language education builds trust and improves comprehension.
Awareness can feed directly into screening, diagnosis, and referral pathways.
What the project does
Explains cancer warning signs in simple language.
Responds to common questions from the public.
Corrects myths about cancer, swellings, bleeding, pain, and delayed care.
Encourages screening and appropriate medical assessment.
Connects awareness to Kebeza Cancer Check, Mulago Results Check, and future diagnostic services.
Evidence of behavior change
Sample community responses suggest that viewers are not only watching content, but also asking where to screen,
seeking care after videos, asking about breast lumps and swellings, and expressing gratitude for practical cancer education.
“After watching your video I went and did mine… everything was good… Thank you Dr.”
“My mum was found with cervical cancer and we went for checkup because of your videos.”
“Where can I find you because I am a victim?”
“Thank you for teaching us.”
How awareness connects to the Kebeza ecosystem
01Public sees cancer education content
02Viewer recognizes symptoms or risk
03Viewer uses WhatsApp guidance or contacts Kebeza
04Screening, FNAC, biopsy, or referral pathway is supported
05Diagnosis and follow-up link into Kebeza digital pathology systems
Project gallery and proof of reach
Screenshots from Kebeza’s Luganda and English cancer awareness platforms show real community reach,
public engagement, cancer education content, and evidence of a growing digital pathway from awareness
to screening, diagnosis, and care-seeking.
Luganda cancer awareness platform: @thekebezaprojectEnglish cancer awareness platform: @kebeza.englishImpact and community reach summaryBehavior change and community testimonialsEnglish content examples and cancer educationLuganda cancer education and warning-sign contentHigh-reach community cancer awareness postsCommunity questions, myth correction, and health educationAwareness content linked to earlier screening and diagnosis
For communities
The project gives people simple, locally relevant cancer education and helps them know when to seek medical assessment.
For health systems
It creates a digital front door for screening demand, referral guidance, and earlier diagnostic engagement.
For funders and partners
It shows existing community trust, measurable reach, and a practical pathway from awareness to screening and diagnosis.
Partner with Kebeza
With support, this project can expand into structured cancer awareness campaigns, multilingual content,
community screening drives, referral navigation, and linked digital diagnostic pathways across Uganda and the wider region.
